How we verify stores.
We only want to send you to stores that are real and that stand behind what they sell. A “Verified store” badge appears only where all four checks below are on file, each with a source and a date.
The four checks
All four must pass for the badge.
The store is a brand-authorised stockist, the brand’s own store, or an established boutique or marketplace that sources from brands and partner boutiques. We look for the brand’s stockist list, the store’s own statement of authorisation, or both, and keep the link.
The store publishes how it guarantees authenticity (for example an authenticity guarantee, an authentication process, or buyer protection). We record the level it states: guarantee, process, protection or stated only. No policy on file means no badge.
A registered company name, address and a working contact are published (imprint, terms or about page) and agree with a public company record where one exists. We record the source.
An independent review platform shows a meaningful number of reviews and a score we can read. We store the score, the count and the date we checked it. Scores change, so the date is shown.
What this does not mean
We would rather be plain about the limits.
Where you see it
On every offer
A small “Verified store” badge sits next to the store name on offer lists, only for stores with all four checks on file.
On each store page
The store page lists each check, its source and the date, next to the store’s score, returns and shipping policy.
Know something we do not?
If a store’s details are wrong or have changed, tell us and we will re-check it.
See it on you.
Scan once, then see designer pieces on you and compare what every store charges.