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Contemporary · United Kingdom

ASOS

asos.com

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ContemporaryUnited KingdomStore profile only: score excludes price#66 of 77 big storesRank #138 of 154Weak · 2.0/5

ASOS is a contemporary multi-brand retailer based in London, UK, founded in 2000. Reputation score 41/100 (weak).

41
Store profile only: score excludes price. ASOS is not part of our live price comparison, so we have no price or product statistics for it. Its score uses only the shopper facts below (reviews, delivery, duties, returns, authenticity, payment), re-weighted to 100%, and is not a like-for-like comparison with stores that have price data.

What shoppers should know.

Terms read from the store’s own pages and public review profiles, checked on 2026-10-27. “Not stated” means we did not find it; we never guess.

28-day returnsFree-shipping thresholdBNPL: Klarna1.6★ from 192,273 reviews
Delivery timesNot stated
Express deliveryNot stated
Shipping cost & free-shipping thresholdASOS Premier: free standard delivery on all orders and free next-day over £15

Source · checked 2026-10-27

Ships toNot stated
Duties & taxesNot stated
Return window28 days — 28 days from delivery; UK returns free for account holders (guest checkout deducts £3.95); most international destinations charge return postage and duties

Source · checked 2026-10-27

Return costNot stated
Return methodNot stated
Refund timing & typeNot stated
AuthenticityNot stated
Payment optionsNot stated
Buy now, pay laterKlarna

Source · checked 2026-10-27

Price match / adjustmentNot stated
Customer serviceNot stated
Loyalty / first-order offerNot stated
Packaging & giftingNot stated
SustainabilityNot stated
Public review rating1.6 / 5

192,273 reviews on Trustpilot, checked 2026-10-27

About the company.

HeadquartersLondon, UK
Founded2000
OwnershipASOS plc (LSE-listed)

Source

Score breakdown.

Weights: reviews 30%, price 20%, delivery 10%, duties 10%, returns 15%, authenticity 10%, payment 5%. Price needs our own comparison data, so it is left out for this store and the rest re-weighted to 100%. Full methodology.

ReviewsPrice n/aDeliveryDuties n/aReturnsAuthenticity n/aPayment n/a
Reviews 30%15

1.6/5 across 192,273 public reviews (count-weighted, smoothed toward 3.5 for small samples)

Pricen/a

Needs our own comparison data: not yet in our comparison, excluded and re-weighted.

Delivery 10%55

free-shipping terms published; ships internationally

Dutiesn/a

No sourced data yet; excluded from the score.

Returns 15%68

28-day window; returns cost: not stated

Authenticityn/a

No sourced data yet; excluded from the score.

Paymentn/a

No sourced data yet; excluded from the score.

The summary.

Written automatically from the facts on this page only; nothing else is added.

Pros

  • Buy now, pay later: Klarna

Cons

  • Weak public reviews: 1.6/5 from 192,273 Trustpilot reviews

Public reviews.

Ratings and counts as found on public review platforms on the date shown. They change daily and are the platforms’ own figures, not ours.

1.6
192,273 reviews
Trustpilot

3,887 reviews in last 12 months · checked 2026-10-27 · Open profile

Sources & check dates.

Public pages we read. Nothing on this page is estimated.

Trustpilot reviews checked 2026-10-27
https://www.trustpilot.com/review/www.asos.com

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